Design Disciplin

E2 – Strategy and Tactics in Design

March 15, 2021
Design Disciplin
E2 – Strategy and Tactics in Design
Show Notes

Design, in all its shapes and flavors, involves two kinds of activities: Picking problems, and solving them. Making decisions, and executing them. Reasoning, and crafting. The concepts “strategy” and “tactics” capture what these two sides of the coin. This is a useful mental model and language for how to think and talk about design, and what it means to be a designer.

# Related Books, Links, and Resources
- Creative Strategy and the Business of Design by Douglas Davis:
- Designing Brand Identity by Alina Wheeler:
- High Resolution:
- Joseph La Delfa:
- The Art of War:
- The Win Without Pitching Manifesto by Blair Enns:
- Visualize Value:
- How To by Michael Bierut:

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# Episode Bookmarks
00:00 Intro
01:09 Inspirations
02:05 What does "design" mean?
04:53 What do "strategy" and "tactics" mean?
06:15 Why is this useful?
11:47 What does it look like?
15:34 Closing