Design, in all its shapes and flavors, involves two kinds of activities: Picking problems, and solving them. Making decisions, and executing them. Reasoning, and crafting. The concepts “strategy” and “tactics” capture what these two sides of the coin. This is a useful mental model and language for how to think and talk about design, and what it means to be a designer.
# Related Books, Links, and Resources
- Creative Strategy and the Business of Design by Douglas Davis: https://amzn.to/30JkGC5
- Designing Brand Identity by Alina Wheeler: https://amzn.to/3qEY7Ju
- High Resolution: https://www.highresolution.design/
- Joseph La Delfa: https://cafeciaojoe.com
- The Art of War: https://amzn.to/3bKK3K7
- The Win Without Pitching Manifesto by Blair Enns: https://amzn.to/3qPXFrH
- Visualize Value: http://visualizevalue.com/
- How To by Michael Bierut: https://amzn.to/30KVVp2
# Connect with Design Discipline
- Website: http://designdisciplin.com
- Podcast: http://podcast.designdisciplin.com
- Instagram: https://instagram.com/designdisciplin/
- Twitter: https://twitter.com/designdisciplin/
- YouTube: https://youtube.com/channel/UCtXM3JdnERaNOiFKaHZJL_w
- Bookstore: http://designdisciplin.com/bookstore
# Episode Bookmarks
02:05 What does "design" mean?
04:53 What do "strategy" and "tactics" mean?
06:15 Why is this useful?
11:47 What does it look like?