Design Disciplin

What is "strategy" and "tactics" in design?

March 15, 2021
Design Disciplin
What is "strategy" and "tactics" in design?
Show Notes

Design, in all its shapes and flavors, involves two kinds of activities: Picking problems, and solving them. Making decisions, and executing them. Reasoning, and crafting. The concepts “strategy” and “tactics” capture what these two sides of the coin. This is a useful mental model and language for how to think and talk about design, and what it means to be a designer.

# Related Books, Links, and Resources
- Creative Strategy and the Business of Design by Douglas Davis:
- Designing Brand Identity by Alina Wheeler:
- High Resolution:
- Joseph La Delfa:
- The Art of War:
- The Win Without Pitching Manifesto by Blair Enns:
- Visualize Value:
- How To by Michael Bierut:

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# Episode Bookmarks
00:00 Intro
01:09 Inspirations
02:05 What does "design" mean?
04:53 What do "strategy" and "tactics" mean?
06:15 Why is this useful?
11:47 What does it look like?
15:34 Closing